What is Peach? And should my brand be on it?
In this guest post George Pappas explains what the recently launched social media platform Peach is and looks at what it might do for brands.
Every now and then we hear of the latest social media outlet climbing the download charts and perhaps threatening the very existence of the big five social networks.
Over the past few weeks we’ve been hearing more and more about the cutely-named Peach – a social app some are calling the lovechild of Facebook and Tumblr. Ultimately, it’s a blog without all the effort.
What makes Peach unique is the existence of ‘magic words’ – keywords that act as text commands to help youshare information with your network quicker.
I’m interested in what the Stolen app is (was)…
Surely it is primarily useful for a response channel as other networks have bigger audiences but without the time-saving (and cute) contextual data shortcuts. I am on it and it feels little better than Twitter with a gimmick.
Sorry but peach is already dead. It dropped off charts days after the buzz hit and if an app can’t keep that momentum then it doesn’t have a second chance. At least second life had longer run before going into obscurity.
My advice: Don’t waste your time, money or attention on Peach.
@Tom – allowed you to ‘steal’ a user’s Twitter profile and make it part of your ‘collection’. Apparently it was strangely addictive.
@Ashley – that’s my advice too. But don’t be surprised if other outlets use contextual data and command prompts more prominently moving forward.
Ash knows things. Peach is already dead.
But…the trend of messaging apps that augment basic input with superpowers (eg. Peach) or services (eg. grab an Uber from within Facebook Messenger) is totally alive.
Sounds like Newspeak is well and truly getting out there.