What marketers can learn from the COVIDSafe app
Thinking of using apps as part of your marcom strategy? Appetiser Apps co-founder Jamie Shostak examines COVIDSafe to highlight what not to do.
The government’s COVIDSafe app is a great idea in theory. The app is designed to track and hopefully eradicate the Covid-19 virus by stopping the spread before it gets out of control. However, after being downloaded by 7m Australians, latest reports tell us that the COVIDSafe app has only identified 17 coronavirus cases.
The government isn’t the only one who finds apps a challenge: great ideas but poor execution rule supreme on the app store. So what are the takeaways for marketers to ensure their own apps don’t suffer the same challenges?
