What Myer is hoping to achieve with its Katy Perry partnership
Myer has teamed up with international pop star Katy Perry as part of its new Myer One promotion, giving away 8,000 tickets with each winner taking home four tickets to her Australian ‘Witness’ tour.
Michael Scott, Myer’s executive general manager of brand, marketing and loyalty, told Mumbrella the 13-month partnership aims to boost the retailer’s bespoke and “special” offering to its customers.
The partnership will last for 13 months
Nice work Myer – you’ve concreted my desire to never set foot in a store again.
“Myer One promotion, giving four people the chance to win tickets to her Australian ‘Witness’ tour.” -four people? Seems a bit cheap.
The ad says 8000 tickets, so assume that should read 4,000 customers (each winning a double)?
Hi Damien,
Thanks for raising that.
The story has now been updated.
8,000 tickets are being given away in total, with each winner taking home 4 tickets.
Abigail – Mumbrella
Curious as to why global reach would be a factor in deciding talent for a company that operates only in Australia..