What to expect from media’s new (and old) disruptors
With Scire and Disrupt Radio set to launch in 2023, Mumbrella’s Calum Jaspan looks at the prospects of Australian media’s new kids on the block.
Jules Lund, former primetime radio host and founder of influencer agency Tribe, has become the latest new media kid on the block.
Lund will join Disrupt Radio, which alongside news outfit Scire has voiced a challenge to traditional media structures.
Scire is looking to upend Australia’s concentrated media industry and is led by some at the very top of that pile.
It’s great to see some competition in this space finally. I agree with Ferrier on consumption. Innovation in radio and audio has been lost so it’s great to see something new.
As a buyer, we don’t see Disrupt being anything like the ‘template’ for Smooth. One is a music station in a very saturated music market in terms of format and platform. The other is a new talk offering which sounds fresh, innovative and genuinely interesting. How can you compare that to 2GB of 3AW? Where is the journalistic rigour?
Interesting to see Disrupt and SEN together here. There’s a bigger play here for sure. Hutchy and Roberts combining the world of sport and business for something bigger?
Incorrect about them using SEN space – they have their own