What’s really to blame for the Russian ad scandal? Only Facebook’s insufferable arrogance
From fake accounts to overinflation of video viewing figures and the inexcusable Russian ad-buying, Facebook will say and do whatever suits its purposes, states Bob Hoffman.
In an all-too-familiar continuation of its sleazy practices, Facebook revealed this week that the number of fake or illegitimate accounts on the platform are about double what was previously reported.
It now says it has about 270,000,000 phoney accounts. That means the number of bogus accounts on Facebook is greater than the entire adult population of the US. Of course, this number, like all Facebook numbers, is not to be trusted.
What made the “announcement” so squalid was not the number – after all, we’ve had a decade to get used to Facebook’s bullshit numbers – it was how it was revealed. According to The Telegraph the revelation appeared “in the small print of its earnings presentation.”
Bob’s mate Rupert backed Trump. Blatantly too.
Bob clearly has an axe to grind with Facebook and the younger generation. Let me guess Bob, your grown up advertising knowledge pretty much became redundant with the arrival of Facebook, Google and those damn millenials?
There you go – arrogance personified….
Trouble is I’m Gen X, Bob. I’m also not bitter about the advancements the younger generations have made. I think they are more intuitive, creative intelligent and technologically advanced than any generation before them. The constant need to discredit their achievements by the older generations, especially in the advertising industry, is quite embarrassing and reeks of the desperation that goes hand in hand with the ongoing struggle to cling to the final grasp of relevance.