Wheelie bin racing and synchronised dive bombs: Sportsbet reveals its ‘Elite Average Games’ for the winter sports period
Wheelie bin racing, sock slide, synchronised dive bombing and left-handed catches: the sports Australians love but aren’t competitively recognised are being celebrated by Sportsbet in its winter sports campaign.
The campaign takes shape around the ‘Elite Average Games’, a competition the betting platform has positioned as an alternative to the Olympics – should it be cancelled.
The spot centring around the wheelie bin race sees four competitors, dressed in body suits similar to Cathy Freeman’s 2000 Olympics attire, with Australian Gary Flynn ‘pulling a Steven Bradbury’ and taking out the win after the other stumble.
So question, how good of a strategy is it to launch a campaign for Sports Betting when all sports are stopped being played? Maybe they’ll have to add actual wheelie-bin races to the website.
Love these ads. The only sport left! all credit to the creatives behind this campaign!
Fair point by spurtsfan around timing – but how good is the campaign itself. Brilliantly crafted and executed. Love it