When it comes to data privacy, you might not be as prepared as you think
Many marketers may think they know what they’re talking about when it comes to data privacy, but as Lorraine Donnelly, head of data AUSEA at Yahoo explains, they might be missing some crucial knowledge in this rapidly evolving space.
“Getting privacy right is about transparency, trust, and an approach of privacy by design.” This is something Carly Kind, Privacy Commissioner at the Office of the Australian Information Commissioner, recently shared at the IAB Leadership Summit.
In other words, this means companies have to actively work towards improving their data privacy practices – it won’t happen organically, and there has to be accountability throughout the business when it comes to this.
The only problem is, there may be a mismatch between how prepared marketers think they are for these changes, and how prepared they really are.
We’ve discovered that Australian marketers, though eager to learn, are sometimes gaining a false sense of certainty about their data and privacy knowledge. We recently ran the first Yahoo Pop Quiz, a survey of a number of different companies about their preparedness and knowledge of data privacy.
