‘When you’re ready to make it happen, so are we’: NAB targets consumers with life-long dreams
NAB has continued its ‘More than Money’ platform in a new campaign from Clemenger BBDO Melbourne, that promotes the bank’s ability to help Australians make their dreams come true.
In the ad, the viewer overhears a woman discussing with her father her dream of building a goat farm, and him discouraging her from leaving the safety of her full-time job. The ad concludes with NAB telling consumers “When you’re ready to make it happen, so are we”.
I think you’ll find Clemenger won the NAB account back in late 2006 / early 2007. The 2017 win was the ‘business’ pillar of NAB’s business previously handled by The Bridge.
Hi Agency of Record,
That line should have read business banking, rather than banking business.
For clarity, as this is a consumer campaign, I have removed it.
Thanks,
Vivienne – Mumbrella
please buy the goats.. this ad drives me nuts