‘Where is the line?’ SCA chief fires shots at competitors while slamming Sandilands claims
May 2, 2024 10:05
As the chief content officer for SCA, Dave Cameron oversees a whopping 4,000 hours of audio content each month – “an extraordinary amount of original content being done by great teams right across the country”, as he tells Mumbrella. But this week, the focus is on Melbourne breakfast – and Cameron knows he has the #1 show in market.
“We’re not in the business of removing number one shows,” Cameron laughs.
He is addressing Kyle Sandilands’ claim that he was offered a national FM breakfast show at SCA — presumably on the Hit Network, a stable of 41 stations that includes The Fox, ‘Melbourne’s #1 Hit Music Station’ if you listen to the slogan, and home of Melbourne’s #1 breakfast radio show if you look at the radio ratings.
You aren’t number 1 – Ross and Russ are. Why do FM guys pretend AM doesn’t exist when more people listen to 3AW?
Ever since AM talk became number 1 in our two biggest cities, a separation of AM and FM ratings results began.
Interestingly, in the 80’s when there were only 2 commercial FM stations in Melbourne & Sydney, only the overall number 1 station – which quickly became one of the FM’s – was mentioned.
No number 1 AM & number 1 FM back then. Just the overall number 1.
Thinking AM is not hip does not obfuscate its long term number 1 status, especially in Melbourne.