Why AI will never, ever, ever, replace human creativity
Simon Wassef, chief strategy and experience officer at Clemenger BBDO, issues a rallying call to the creative industry not to stress about AI because, simply put, creativity is in our DNA.
For the last 100,000 years, human creativity has been our unfair advantage. While other species were busy licking themselves or getting eaten, we were drawing buffalo on cave walls, composing symphonies and making Tiktoks about our dating trauma. Creativity is the special sauce of humanity, the thing that separates us from all the other species. Including the artificial ones.
And do you know why? It’s because we can ask: ‘is it good?’
When we painted the Sistine Chapel, we asked ‘is it good?’
Clickbait, he’s hoping AI doesn’t take his job!