Why bold brand events are more than just an ‘expense’, they’re a trump card in 2023

In the aftermath of the pandemic and in looming tougher economic times April Booji, founder of Fame Event Design argues that events should not be overlooked as marketing budgets get squeezed.

As we head back to the office after the holiday festivities, we’re shifting our focus to planning mode for marketing in 2023.

How do we make 2023 our biggest year yet – in a flooded market, with digital content overload, and with the looming threat of a possible recession?

One strategy often forgotten or put into the ‘too-hard’ or ‘too expensive’ basket is events.

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