Why brands love April Fools pranks
On April 1 David Waller looks at the plethora of April Fools Day pranks and asks do they work and what do they achieve?
Are you sceptical about advertising messages? Well, today there is even more reason to question the ads that you see.
In the last few years April Fools’ Day has become a day that businesses have been releasing hoax advertising – so watch out!
Throughout the year there are particular times when advertisers will try to promote their products/services, including dates like Christmas, Easter, St Valentine’s Day, Mothers’/Fathers’ Day and during sales around the end of year/financial year; plus events such as the Olympics, Grand Finals (eg Superbowl in the US), the Oscars, and the finale of popular television series.
Who cares it’s fun … I’d for sure buy the Vegemite caffine booster
The John West tunacles (tuna icey pole) was probably my favourite this year
Agreed. It’s fun and it’s tradition!
Keep it up brands, April Fools pranks reminds your audience that you don’t take yourselves too seriously.