Why CMO’s who master AI will drive enterprise strategy
In boardrooms globally, the dialogue surrounding artificial intelligence has evolved dramatically. Whilst many CMO’s and customer experience leaders view AI with trepidation, seeing it as a potential threat to traditional roles and creativity, a powerful counter-narrative is emerging. WongDoody’s chief creative and experience officer, James Noble, explores.
For marketing and CX leaders prepared to embrace AI fluency, it represents an unprecedented opportunity to expand influence, drive strategic value, and revolutionise their position within the C-suite.
The CMO and CXO’s unique position of power
As customer-centric leaders, we occupy a privileged position at the intersection of human understanding and technological innovation. We’ve traditionally been the voice of the customer, but AI now empowers us to be architects of predictive enterprise strategy.
Consider this: which other c-suite roles combine deep human behaviour insights with digital technology expertise and end-to-end customer journey ownership? This is our distinctive advantage in the AI era.
