Why data can help marketers survive and thrive in a recession
LiveRamp’s Asia Pacific chief operating officer, Melanie Hoptman, writes that while marketers are gearing up for a tough year ahead, there are some data-driven strategies to stay resilient in challenging economic times.
As we edge ever closer towards a potential recession, marketers and brands need to stay ahead of the curve to protect their business.
With digital transformation fully underway, data has become one of the most important corporate currencies, and may be the difference-maker in helping you to stay afloat in a recessionary environment.
Here are four tips on how businesses can use data to not only survive but also thrive under recessionary pressures.
