Why did Google just change its logo?
When Mumbrella discovered that Google had made what seemed to be a small change to its logo this week, we went to Rich Curtis, CEO of FutureBrand Australia, to interpret what that meant in design language. For the record, the change involves the primary colours inside the “G”: they used to be separated by hard lines, now they blend into one another with gradients.
Why did Google change its logo?
Nobody seems to know.
Presumably the people at Google know, but they’re not telling.
The old Google (L) and the new (R)
What if it’s nothing more than someone saying “thought this looked better”. Maybe it’s just a gradient change and all the nonsense around this sort of stuff really..just doesn’t matter much.
Much ado about nothing.
Maybe it’s a small step towards digital media honesty, making the statement: “Now we’re fuzzier than ever!”
Blurring the lines between Search and AI
Could be something their disguising as nothing. To be honest we won’t know till they tell us
The days of looking to Google as a though leader and innovator are gone. My vote is they wanted it to just blend in.