Why I changed my job title from digital strategist to creative strategist
After finding his profession dogged down by snake oil salesmen and ‘digital marketing influencers’ without any influence, Zac Martin decided to take the digital out of his title entirely.
Nearly 12 months ago I quit my job and started freelancing. With the opportunity for a fresh chapter, I stopped calling myself a digital strategist and updated LinkedIn to creative strategist. Here’s why.
Digital strategy has changed.
Oh FFS
A thought bubble masquerading as a job ad….