Why Instagram’s algorithm update could boost engagement but shrink serendipity
If you could fine-tune your Instagram feed like a playlist, would you? That’s the question behind the platform’s latest test, which lets users add or remove entire topics of interest, starting with Reels. Shelley Friesen, founder and director of Melbourne Social Co, explores.
Shelley Friesen
If you could fine-tune your Instagram feed like a playlist, would you? That’s the question behind the platforms’ latest test, which lets users add or remove entire topics of interest, starting with Reels.
At first glance, it feels like a win. Who wouldn’t want more control over what shows up in their feed? For marketers, audiences are effectively raising their hands to say “yes, I want this,” which should translate into better engagement and stronger conversions.
Like most algorithm updates, this one comes with both upsides and drawbacks – and it’s worth unpacking both.
