Why journalists and brand publishers must have a more transparent and realistic conversation
In the wake of last week’s controversy involving the ANZ and the Guardian being criticised over a payrate that was offered for branded content, the ANZ’s Paul Edwards argues working collaboratively and transparently with journalists to create content is good for the industry, as well as individuals.
Two events in the past week have had me thinking about journalism and the new world of social, digital and mobile. The traditional homes of journalism are being eroded while new opportunities in corporate publishing and the collaborative economy are yet to establish sustainable funding modes for quality journalism.
One event was News Corp Australia announcing its mX commuter newspapers in Melbourne, Sydney and Brisbane will close. While you can argue the merits of the mX newpapers, their closure sadly means another voice in the media has gone silent and yet another traditional employmer of journalists is gone.
When you factor in the always “pulitzer” level of journolistic contributions this hair brush banging #tmi journo has brought us in the past maybe this price point is more than generous and she should stick to being better at what she does instead of being shocked at what they are willing to pay her…
“employmer” in 3rd par. Proofreading/editing roles also under threat.
The journalism landscape has certainly changed beyond recognition ( and comprehension ) when Kurt Vonnegut is mentioned in the same breath as Tracey Spicer..
Seriously, comment #1 is the full bitchy McBitchface riding a bitchmobile to Bitchtown. I’m all for a bit of comedic snark, but really, Andy Hall? What has Tracey Spicer done to you to deserve that?
(There’s also a word missing in the 6th par of Paul’s piece, so add me to the list of people giving a shout out to the need for quality subbing.)
Thanks for the thoughtful article, Paul. As you probably know, rewarding talented journo’s is half the story. How will brand newsrooms train the next generation of them, as newspapers did so well in the past?