Why Nine is the only media company able to squeeze full value out of the Olympics

Welcome to a Friday update of Unmade. Today: Nine’s Olympics price, a mixed day on the Unmade Index and News Corp reports a fall in profits.

We’re just three weeks away from Australia’s first retail media conference, RE:Made – Retail Media Unmade.

In yesterday’s Unmade podcast interview, Dentsu’s chief investment officer Ben Shepherd described retail media as the most elegant media innovation since adwords, with a similar potential for wealth generation for retailers. Make sure you’re at RE:Made to understand why everyone is talking about retail media. Tickets are only $295, and Unmade’s paying supporters get an extra discount on top of that.

The Olympics may be the greatest show on earth. But does Nine’s $315m investment stack up? (Yes, it probably does)

So now Nine is officially Australia’s Olympics network.