Why social media analytics tell you very little about effectiveness
Sensecheck’s Phil Toppi takes a look back at a recent Specsavers campaign to figure out how much social media sentiment really does reflect reality.
The recently launched Priceless Eyes campaign from Specsavers was a social experiment asking participants to put a monetary value on their eyes. The goal was to shock people into realising how important their eyes are, and subsequently take better care of them (starting with an eye test from Specsavers, of course!).
The campaign, however, was met with a deluge of criticism on social media.
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great analysis of a great piece of work