Why subcultures could be the key to your most successful ever content marketing strategy
The next digital marketing shift sees third-party cookies going stale in 2024. So, how then can brands continue to cut through? Enter: the wonderful world of subcultures, writes Jia Yoong Lee, content director at Online Marketing Gurus.
A digital marketer’s work has not stopped evolving since the dawn of the Internet. The next digital marketing shift sees third-party cookies going stale in 2024 while the battle for retaining consumer attention grows increasingly challenging with Entrepreneur sharing the average attention span of Gen Zs is 8 seconds while Millennials give a more generous average of 12 seconds.
The monoculture is dead — moments used to capture everyone’s attention have been replaced with events and trends that play out in different corners of the digital world. So, how then can brands continue to achieve cut-through and capture audiences’ attention?
Enter: the wonderful world of subcultures.
