Why these sports rights are set to shape the future of Australian broadcast media
With the AFL rights race at its final hurdle and the NRL’s future tied up, Mumbrella’s Calum Jaspan explores how upcoming tier one sports rights look set to reshape the future of Australian broadcast media.
With the AFL broadcasting rights to be settled imminently in the midst of an already exhilarating finals series, the media sections of The Australian and AFR are reporting its incumbents Seven and Foxtel are set to retain Australia’s most popular sports league.
After early talk of international streamer Amazon Prime looking to crash the party, or a total package deal from Ten and its owners Paramount tried to disrupt the status quo, just this morning Nine mastheads the Sydney Morning Herald/The Age report the network has lodged a $500 million per year bid to take the entirety of the rights across free-to-air and on Stan.
For media onlookers, the nuts and bolts of the deal could set the lay of the land for the Australian industry for several years to come.
