ESPN is growing sports content streaming consumption and fueling sports fandom
Australians are known for being hugely passionate about their sport, and over the past few years, that passion has been finding its way into the world of US sports – from the NBA to the NFL and beyond. This rapidly growing audience of highly engaged sports fans is perfect for marketers, and ESPN has a new way of reaching them.
The pandemic not only disrupted global sport schedules, but fundamentally changed the way fans consume sport. A recent study conducted by Disney in the United States found 86% of sports streamers changed the way they view sports in the past year. More than two thirds of respondents (68%) said they’ve become more passionate about a new sport discovered via streaming.
US sports are attracting large-scale audiences in Australia
ESPN is at the centre of that newfound passion, with viewers increasingly tuning into an ever-expanding ESPN content slate of premiere sporting properties from across the globe as well as locally in Australia and New Zealand.
ESPN is the world’s leading sports entertainment company and is renowned for delivering sports with personality and authority.
In Australia and New Zealand ESPN operates the ESPN and ESPN2 sports television networks, distributed on the Foxtel, Fetch, Kayo Sports and Sky platforms. We deliver over 10,000 hours of live events and studio programming each year, with a broadcast rights portfolio that includes NBA, NFL, UFC, NBL, MLB and NHL, and much more. In addition, the ESPNews, ESPNU, ACC Network and SEC Networks are available to stream via the ESPN App.
