Why Trump’s theatrics won’t necessarily cost him votes

Phoebe Netto from Pure Public Relations breaks down the Harris v Trump debate.

In a country that does not have compulsory voting, there are two types of voters.

The first group votes based on issues; they may not resonate with, respect, or even like the party leader, but they align with the party’s stance on key issues. The second group gravitates towards leaders they believe understand their needs and frustrations, with the leader’s personal brand reflecting the voters’ own aspirations and how they wish to see themselves. 

While Mr. Trump’s comments and theatrics might seem ludicrous to some, it’s important to recognise that this doesn’t necessarily cost him votes. In fact, as we’ve seen countless times over the past eight years, this can strengthen his supporter base or simply be overlooked by Republican voters who are more focused on key issues. 

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