Why you might not want to book newspaper ads in Melbourne for Tuesdays
Advertisers wanting to target newspapers’ biggest circulation weekdays should go for Wednesdays or Fridays, new data on individual daily sales suggests.
Today sees the Audit Bureau of Circulation release the first data broken down to individual days of the week. Daily reporting becomes obligatory at the start of next year, and for this release, only News Limited has voluntarily participated.
While it is no surprise that Saturday is the best sales day of the week (apart for Sydney’s Daily Telegraph) there is more variation across weekdays.
Both The Australian and The Herald Sun in Melbourne fare best on Wednesdays, closely followed by Fridays.
“Why you might not want to book newspaper ads in Melbourne for Tuesdays.”
Or the NT or Canberra Times at all … 20 – 30k? Isn’t that less than 10% of the population in both centres? I’d get more exposure in the uni press.
Interesting that sales are down and some have readership increases, no doubt they are being read on iPads and online and the like.
The newspaper delivery driver in my street use to plonk one on almost every driveway on Saturdays, now only have a few stops in the street!!