Why your agency needs to go agile to get better results, from staff and campaigns, faster
In this guest post, Darren Segal of Hardhat Digital explains how a focus on “granular thinking” and “agility” can change your business in an afternoon.
With the success of businesses like Atlassian and Campaign Monitor, it’s no surprise that more enterprise companies are thinking and behaving like the hottest, billion-dollar ‘unicorn’ start-ups. The ostensible secret sauce is ‘agile’.
Agile is like teenage sex
Everyone talks about it
Nobody knows how to do it
And everyone thinks everyone else is doing it
Very cliched but very relevant for agile.
And… don’t get me started on trying to explain the different flavours of Agile and the type of businesses/industry/situation each flavour is best suited to. But this article, as a high level ‘Here, this is what you can take away with you today’, Darren has accomplished.
Best comment on agile (link is in my name)
I can’t take this Agile crap any longer. It’s lunacy. It has all the hall marks of a religion. A lot of literature, a lot of disciples, hoards of money grabbing snake oil selling evangelists, and no evidence at all that it works. In fact, as far as I can see, there’s more evidence that it doesn’t work.
https://news.ycombinator.com/item?id=5406384
I knew a company who wanted everyone to work smart, as a team, in an agile way. Incentives were not collaborative though, they were per person and behavior was therefore: ‘me, me, me’. This is a small part of a few, however if incentives / kpi’s are not aligned, do not expect agility to the max.