Whybins launches print campaign for the new Nissan Pathfinder
The Melbourne office of Whybin\TBWA\Tequila has launched a print campaign for client of 13 years, Nissan.
The campaign for the new Nissan Pathfinder Ti 550 is targeted at active outdoorsy types.
Simple,relevant,love it.
Not quite at the current VW emotional insight level, but clear and simple idea well executed never-the-less.
That would be a great tag line for laxative.
The shadow in the top image seems off. It should cast over the trailer. Although then it wouldn’t be a focal point in the ad. Not sure if it was well thought out.
Adgrunt,just what is the VW emotional insight? They got it in the 60s ,but I don’t get the VW brand anymore,but I do get this Nissan ownership of power.Well done Whybin, good one.
Have a look at VW work, esp Amarok, and tell us how it differs from this. That’s your answer. This isn’t necessarily bad work. But it does require you to have towing ease above all else.
To me this is a functional prop with situation providing a veneer of emotion. VW is emotional (as their function is beyond reproach)
The ads are only one part of the road to success of course.