Whybins Melbourne: Mumbrella Creative Agency Review – Melbourne’s ‘safe bet’ secured the win of the year in ANZ

The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Whybin\TBWA\Melbourne has fared over the last 12 months.

Whybin\TBWA\Melbourne was something of a quiet achiever for much of the last 12 months, even with regional chairman and creative figurehead Scott Whybin still a regular presence in the office. Until the agency landed the biggest, if not the most prestigious, new business catch of 2011.

Winning the global ad account for ANZ was a big result for Whybins, which took the account from under the noses of long-time incumbents DDB and M&C Saatchi. Though not the biggest agency in Melbourne, Whybins can now safely claim to be one of the most influential. While it is positioned three places beneath its more visible Sydney sibling, Whybins is the third-ranked Melbourne agency in our survey overall, featuring just inside the top ten.

One panellist notes: “First rate team in management and creative with very low
staff turnover. ANZ win was the coup of the year.”