The Monkeys: Mumbrella Creative Agency Review – No longer ‘drunk’, the attractive indie had a good year
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how The Monkeys has fared over the last 12 months.
Triple-digit revenue and profit growth on the back of new business including Ikea, Google, Diageo and Sydney Opera House. One of the best pieces of branded content of the year in The Ship Song Project. It is probably fair that The Monkeys – formerly The Three Drunk Monkeys – tops our survey in the most exciting category: momentum.
With the exception of its woefully managed name change, the young agency’s story – that is a content company as much as it is an ad agency – has been well told by the trade press. Its TV series, 30 Seconds, and a hatful of awards has helped create a potent brand for a company that is still only five years old. It is hardly surprising that one of The Monkeys’ best scores is for its impact on the industry.
Just because the Monkeys denied an imminent name change to Mumbrella when asked doesn’t mean it was “woefully managed”.
@Esther I disagree… There was bound to be industry interest in the name change. It’s PR 101 to have a ‘holding statement’ ready to go, in case rumour gets out and the media ask about it before you’re ready to make an official announcement. An impressive review nonetheless.
MicheyD is right i’m afraid Esther. And in this case, ‘woefully managed” is actually a much more polite alternative than “lied”.
To both MicheyD and sasha – I am curious to hear what, if any, negative fallout came from the monkeys not adhering to your self-appointed PR 101?
As far as i am aware, they are still one of the hottest agencies in town, winning new business and have potential employees inundating them with CVs each week. Not exactly doing it tough by any measure.