Whybins Sydney: Mumbrella Creative Agency Review – New business, new capabilities, ‘pretty good’ work

The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Whybin\TBWA\Sydney has fared over the last 12 months.

Whybin\TBWA\Sydney is the third most highly-ranked agency from a multinational network, after Clemenger BBDO Melbourne and Host, and is described by one panellist as “one of the most exciting shops in Sydney”.

Having joined the agency three years ago as general manager, Paul Bradbury is now a year into the role of CEO. In that time Whybins has secured new business wins such as Insurance Australia Group, Energizer and a part of NAB, after a pitch that involved incumbent Clems Melbourne, adding to an impressive client list that includes Apple, Visa, Fairfax and Nissan.

Update: Whybins has just won the Tourism New Zealand business.