Whybins tops effectiveness awards, winning titles of most effective agency and Grand Effie

Tim Burrowes

September 6, 2013 9:46

Whybin\TBWA Sydney and Clemenger BBDO Sydney were the dominant agencies at Thursday night’s Australian Effie Awards.

Whybins won The Grand Effie for its “Car creation” campaign on behalf of NRMA Insurance. And the agency was also named Effective Agency of the Year based on its number of wins across separate campaigns including MJ Bale, Taronga Zoo and RaboDirect.

Clems picked up the most golds, thanks to its Hungry Jack’s Shake And Win app.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.