‘Will push the boundaries’: Initiative reveals new national head of strategy, hires and promotions

Initiative Australia has unveiled a string of promotions and hires for its team, including Tom Dodd’s replacement for national head of strategy.

Ali Coysh—who has been serving as head of strategy for Sydney for over two years—is taking on Dodd’s former role, which he left in January 2025 after being promoted to chief strategy officer.

Coysh’s career in agencyland covers 15 years across Sydney and London, in positions such as head of comms planning for McDonald’s at OMD Australia; display account director at MEC in London before WPP merged it with Maxus to become Wavemaker in 2017; digital media planner at PHD.