Will the increasing use of AI in marketing be balanced out by an increasing need for human connection?
‘Being human’ is set to become a marketing and comms priority in 2024. But what does this look like? Rob Lowe, founder of Poem, explores.
The more that we rely on artificial intelligence and the more prevalent it becomes in mainstream society, the greater the opportunity and importance there’ll be to look within ourselves, to the people around us and even to brands, to help us create deeper human connections and embrace our human values. The brands and people that help us do this, will gain a more meaningful and important place in our lives.
According to Mintel’s Global Consumer Trends forecast, 2024 will be the year that ‘being human’ becomes a marketing and comms priority. In fact every 2024 trends forecast I’ve seen so far talks to a similar theme.
Wise words, Rob Lowe