Wind up toys illustrate how White Pages can help customers in new campaign for relaunched brand

Wind up toys take the place of people searching for answers in a new ad campaign for a rebranded White Pages offering, as it looks to take on Google in the search space.

A 45 second TVC created by The Royals is the centrepiece of the new campaign for the Sensis-owned brand, using a variety of wind up toys as metaphors for how people can run out of steam, and into dead ends as they search for information.

A female voice over explains how “we’re all busy” and “the wrong information can lead to dead ends, and stop us in our tracks” before explaining that “White Pages can lend a hand”.

https://www.youtube.com/watch?v=pgTpTlhUSQ0&feature=youtu.be

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.