Wind up toys illustrate how White Pages can help customers in new campaign for relaunched brand
Wind up toys take the place of people searching for answers in a new ad campaign for a rebranded White Pages offering, as it looks to take on Google in the search space.
A 45 second TVC created by The Royals is the centrepiece of the new campaign for the Sensis-owned brand, using a variety of wind up toys as metaphors for how people can run out of steam, and into dead ends as they search for information.
A female voice over explains how “we’re all busy” and “the wrong information can lead to dead ends, and stop us in our tracks” before explaining that “White Pages can lend a hand”.
https://www.youtube.com/watch?v=pgTpTlhUSQ0&feature=youtu.be