F.Y.I.

Wine company launches trivia app

January 31, 2012 9:02

Wine company Brancott Estate has launched a smartphone app that offers quizzes, competitions and New Zealand trivia.

The announcement:

BRANCOTT ESTATE RELEASES WORLD’S MOST CURIOUS BOTTLE
In a first for a New Zealand wine brand, Brancott Estate has launched a new smartphone application which brings together the worlds of wine and entertainment in 14 unique experiences.

Named the ‘World’s Most Curious Bottle’, the smartphone application (app) is the next step in the Brancott Estate ‘Stay Curious’ campaign, letting wine lovers see where their curiosity will lead them by transforming a bottle of Brancott Estate into a portal for both entertainment and wine-focused education.

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Topics

app Brancott Estate New Zealand smartphone

1 COMMENTS

John Grono 31 Jan 12

And all the while I thought that a “truly interactive wine journey” meant drinking the contents of the bottle. World’s most curious “I just have to have me an app” strategy?

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