With the pandemic in the rear-view mirror, brands are unlocking the power of sport from the community up
With sport firmly back on the agenda after 18 months of uncertainty, Nine’s director of sales – sport, Matt Granger, tells how Wide World of Sports is providing advertisers with the multi-channel media firepower they need to unlock the power of sport at all levels, while helping brands forge more meaningful fan connections.
More than ever, Australian consumers have a growing expectation that brands will play an active and meaningful role in the community, and there’s no greater place to start than with sport.
Elite sport has given us something to rely on, some continuity and consistency, but the communities at the heart of all sporting codes are possibly the ones that have made the biggest sacrifices in recent times.
Nine – Where Australia Connects
The home of Australia’s most trusted and loved brands spanning across News, Sport, Lifestyle and Entertainment, we pride ourselves on creating the best content, accessed by consumers where and how they want, while celebrating our ability to give the shared experiences to audiences, the ones that connect us together.
