Guest post: With The Punch we will celebrate journalism

In this guest posting, David Penberthy, editor of newly-launched The Punch explains what he and his team are trying to achieve.

The launch today of thepunch.com.au adds a new dimension to the Australian journalistic landscape and fills what we believe is a gap in the market for readers.  

There are many excellent opinion sites in Australia but there is no mainstream opinion site aimed at general readers with a love of broad discussion and debate.

Despite the explosion in the size and scope of the blogosphere, opinion sites in Australia are generally confined to a particular industry or field of interest – sites such as Breakfast Politics, which brilliantly serves the needs of political junkies, or Mumbrella, which does a great job covering media and marketing. Others such as Larvatus Prodeo or individual blogs by journalists such as Andrew Bolt or Tim Blair come at issues in a provocative and energetic way but from a generally set position on the ideological spectrum. And then there’s Crikey, which operates on the presumption that nothing good has ever come out of mainstream journalism.

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