Wolf Blass asks ‘why’ in new work from Wunderman Thompson

Australian wine brand Wolf Blass has launched a new brand platform, ‘Why Settle When You Can Soar’, via Wunderman Thompson.

Launched nationally last week, the new campaign aims to inspire consumers to ask ‘why’ more, based on the spirited refusal of Wolf Blass founder, Wolfgang Blass, to accept anything less. The new platform is intended to embody Blass’ spirit of creativity, flair and a healthy disregard for the status quo as the brand seeks to break conventions in the wine industry.