Wolf Blass returns to TV in move to ‘re-engage’ with consumers
Australian winery Wolf Blass has launched a $4 million TV and digital marketing campaign as it looks to “re-engage” with consumers after an absence from the small screen of several years, Mumbrella can reveal.
The campaign, called ‘Reflections’, includes 15 and 30-second TV ads – which feature a soaring eagle, the emblem of Wolf Blass – and will appear on free to air, catch up and subscription TV throughout September and October.
The ad was originally the work of Ogilvy several years ago but has been refreshed by DDB Melbourne – Wolf Blass’s current creative agency – with a new voiceover.
It wasn’t an Ogilvy campaign, it was a BADJAR campaign, and I should know…….
either way pam, it isn’t anything to be proud of