Woman ditches her man to make a cup of tea in new Tetley ad
Tea brand Tetley has launched a female-targeted campaign in which a woman leaves her husband to make a cup of tea.
The campaign for the TATA Global Beverages brand – the first for Clemenger BBDO Melbourne – aims to break away from a ‘world of cosy bliss and escapism’ and pay homage to women.
Anthony Keogh, ECD of Clems Melbourne said: “It seemed like nobody was really acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there.”
While the first ad, entitled ‘Leaving’ focuses on Tetley’s flagship black tea, following ads will showcase chai latte and fruit and herbal ranges.
The campaign will be supported by print.
The ‘dress hug’ is genius
Hahahaha…LOVE IT!!! Seen this guy before. He cracks me up every time
Genuinely funny. So rare to see that in and ad these days. Well done.
Wow, an FMCG client that approved a clever creative concept…
Loved the Ad, will probably buy Tetley on the way home tonight.
That was great. I laughed. Made me want some tea by myself. Top points to all those people on the credits…. seriously though, it was great. Not what i would expect from a brand like Tetley
It’s true! It makes me want a cup of Tetley!!
Is the man the same actor from Telstra’s Ern the small businessman ad..
http://youtu.be/EG7gmjfnsYo
And of course, Underbelly… https://www.youtube.com/watch?v=v9Jeio-wZBM
That actor gets a lot of ad work!
That’s a funny video mumbrella.
I am surprised though that Telstra’s attack lawyers haven’t gone after it, but I suppose one could argue the fair dealing exception to copyright law for parody or satire
This guy is getting some serious ad time!
As well as the Telstra ad, he is also from the supercheap auto ad:
https://www.youtube.com/watch?v=RPfX3omm3KI
The WWF Earth Hour ad:
https://www.youtube.com/watch?v=n8IghSRlDVs
And a cadbury ad:
https://www.youtube.com/watch?v=PGG1ojzZiVA
How does he not have a logie yet?
I agree . . they nailed it. Good casting and obvious it is a pastiche from the onset.
Wonder if ” I am taking a Tetley” will become part of the lingo?
Really well made. Great little ‘arm through dress’ reference to The Artist.
Which beer company is going to do the same ‘Im leaving you for five minutes’ thing for their brew now?
dress hug scene is a beauty. pretty sure I saw it first in The Artist though.
but that’s ok. advertising appropriates. always has, always will.
It’s all breakups down at Clems eh?
Love the dress hug:) that is classic….time for a dilmah tea break for me:)
LOVE Ernbelly! https://www.youtube.com/watch?v=v9Jeio-wZBM
Seen a few of his ads. Hadn’t seen that mash up before though. Pretty funny.
Definitely seen him at Bell Shakespeare. He must be a lead in The Duchess of Malfi this year because they have used his photo in the promo image I saw online. Talented guy.
http://www.bellshakespeare.com.....essofmalfi