Women’s clothes brand Moga celebrates diversity for Australia Day

Women’s shawl and headscarf brand, Moga, is celebrating Australia’s diversity with a social-driven campaign for Australia Day featuring yellow and green scarves.

The campaign, which promotes a similar message to Meat and Livestock Australia’s Australia Day ad, features four females with different backgrounds wearing the scarves in a way that represents their identity.

Created by Azahn Munas, Moga’s founder and creative director, the images were shot and produced with no budget, with Munas utilising friendships rather than sourcing models to feature in the campaign.