Women’s Tennis Association rebrands with Landor Australia

The Women’s Tennis Association (WTA) has launched its first rebrand in over a decade, taking inspiration from the lines of a tennis court in its new branding.

The rebrand was undertaken by Landor Australia, which was briefed with developing a new visual identity and direction for WTA’s strategy, as well as a brand campaign to support its launch to market.

WTA’s original shade of purple was retained, and has been complemented by a new colour palette and suite of imagery that supports the brand message of power and determination.

Women’s Tennis Association’s new look thanks to Landor Australia