Who won the advertising World Cup?
Another Cannes Lions, another war of words between Omnicom and WPP over who’s the most creative holding company.
About two hours after the final winners had been announced, a press release from WPP came out claiming that the owner of Ogilvy, JWT and GroupM had “lifted the World Cup of advertisin
And then a few hours, who’d have guessed it, a press release from Omnicom materialises claiming that “Omnicom Agencies Take Top Honors at Cannes Festival”.
The press release from WPP:
Who cares who won?
I know who the real losers are.
Real clients.
Wasted agency man-hours.
The general state of advertising.
Then again, compared to next year’s cannes, this will be a vintage year.