Woolley Marketing: Net Zero Emissions and Marketing
In his regular Mumbrella column, Trinity P3 founder and global CEO Darren Woolley urges marketers to listen to the demand when it comes to going green.
Why is marketing so late to the net zero greenhouse gas (GHG) emissions targets? What I mean here is that there is a tipping point, where business and government align on achieving an agreed net zero emissions target, and everyone gets on with doing the work to achieve it. Already we are seeing governments around the world setting and agreeing targets for their countries, and major businesses and corporations getting to work looking at ways they can achieve their net zero emissions by the agreed date.
Cartoon by Dennis Flad, published with permission (2021)
Operations, finance and procurement are all leading the way with productive conversations, internally and externally, around what is often referred to as Scope 3 emissions. This is the supply and distribution chain for your products and services.
