Woolley Marketing: the 4Ps of marketing or no Ps please
In his regular Mumbrella column, Trinity P3 founder and global CEO Darren Woolley suggests wannabe marketing advice should mind its Ps and Qs.
How many Ps are there in marketing? Well, just using Google, I have found up to 12. The 12 Ps include product, place, price, promotion, people, physical evidence, process, proof (social), portfolio, prestige, productivity and performance (counted as one) and Packaged, according to Laman7, a web design company in Malaysia.
Or you can swap a few of these you do not like for presentation, positioning, persona, purpose and payment, according to award-winning global chief marketing officer, Mark Berg.
Or there are even a few more from the over-achieving Robin Trehan, whose 15 Marketing Ps include many of the above, plus public, personalisation, protection, purse, pouch, promise and principles.
