Woolworths adds experiential agency Carrspace to agency panel following pitch

Woolworths has appointed brand experiential agency Carrspace to its agency panel following a competitive pitch process, Mumbrella can reveal.

The agency’s first activation for the supermarket chain will be its ANZAC Centenary activation Camp Gallipoli, which is set to take place on April 24 in six locations around Australia.

Carrspace director and executive producer Madeleine Preece said: “We are thrilled to be working with the Woolworths team on an activation that has such merit and community connection for Australians.

“Woolworths is such an iconic brand and we have a lot of respect for how they handle their experiential campaigns. We’re looking forward to some amazing projects over the coming years.

“Woolworths is famous for its hands-on and integrated experiential approach, and the strongest brand experiences come from brands, like Woolworths, that are both creative and active above-the-line, and participate fully in their community.

“We look forward to the next chapter with Woolworths and the next three years and beyond.”

Carrspace clients include L’Oreal, Virgin Mobile, Bentley, Renault and Puma.

Woolworths’ roster includes Leo Burnett Sydney, Carat, The Works and The Monkeys.

Miranda Ward