Woolworths’ media business Cartology officially launches with in-store digital screen network
Woolworths’ standalone media business Cartology has officially launched, rolling out a national digital screen network across Woolworths supermarkets and introducing performance tracking modelling to assess campaign effectiveness.
The screen network will see a new digital screen located at the front of every Woolworths in Australia by the end of this year, a move Cartology said will “ensure customers are better connected to the brands they love”.
Cartology’s Mike Tyquin with one of the new in-store screens
“ensure customers are better connected to the brands they love”
My new years resolution to become more connected to those brands around me that I love has come true! Thank-you Woolworths.
This.
Agreed. Tragic guff like “ensure customers are better connected to the brands they love” (and its MANY siblings espoused by a host of marcomms disciplines) continue to do marketing no favors in the c-suite. Far more powerful to simply call it what it is: an OOH digital billboard (video capable) now located in-store, and therefore pretty much the ideal last-ten-yards purchase reminder POS material a FMCG marketer could ask for as part of their marketing arsenal to grow sales and profit. You’re welcome.
What about simply saying ‘…..for FMCG marketers we will be the last words consumers will either see or hear prior to making their all important buying decisions…..’
Another player in the retail media space, really interesting however, given their relationship with Quantium. Would they be time, day, location parted? Day time target mums and dads, evening young professionals? OR would I be walking down the dog food isle and see PAL ads…
Is no one talking about the cameras built into these screens that can collect customer demographic metadata without consent?