Woolworths, Officeworks, an FMCG success story and more join Mumbrella Retail Marketing Summit

The story behind one of Australia’s first Google Assistant products, why Woolworths created a long-term influencer strategy and how behavioural science is shaping stores have been added to the Mumbrella Retail Marketing Summit line up.

Also added to the program is the story of how the Obela Dips brand was successfully launched and has helped drive a category, while new speakers have been added for the session looking at opportunities in China.

The Mumbrella Retail Marketing Summit takes place on February 28 in Sydney. For more details and tickets click here.