Woolworths to revamp unpopular loyalty scheme suggests reports
Woolworths is set to give its widely-panned loyalty program a makeover just eight months after launch, suggests an article in Fairfax Media.
Reports suggest the latest version of the loyalty program will be unveiled in coming months and will broaden the range of products for which customers can earn “Woolworths dollars from”.
In October last year the supermarket giant revamped its Everyday Rewards Program, triggering a wave of customer outrage after it was revealed the supermarket had ended its partnership with Qantas.
Well – I can tell you that I have stopped shopping at Woolworths since they scrapped the FF points with the rewards card. I used to go out of my way to only shop at Woolworths (as Coles is much closer to shop at for me) – but since the change, haven’t walked into a woolies.
I’m a regular shopper, have 6 children, daily shopping and big $$ spent yet i have never received a good bonus since the new rewards yet family and friends who shop not even 1/8 of the amount i do have received $50 or more rebates. In this respect I feel like the loser and now shop at coles, iga, aldi and costco on a regular basis to save money. I feel there isn’t loyalty to your loyal customers. We spend big but doesn’t mean we have a lot of money it means we survive but your rewarding people who spend less $$ in your stores.
We have been waiting nearly 9 months for Woolworths to activate the option for 850 QANTAS points for each $10 of rewards. Once you get $10 of rewards you can not use your card to get more rewards unless you take the $10 off your shopping bill. I have had $40 that I could not transfer to QANTAS points. I have sent several emails to the member care at Woolworths to find out when it is going to happen, only to get the same stock standard answer – we are working on it. About time they fixed it
Woolies made it so easy to change to Aldi, Coles and IGA after they changed the reward scheme removing QFF.
Was it worth the additional profit you thought you’d get Woolies? It would appear your once loyal shoppers are now loyal to your opposition.
We made you Woolworths, we can break you too.