Woolworths to axe 400 jobs as supermarket looks to ‘neutralise’ rivals in on-going price war

 

Woolworths logoWoolworth has flagged there will be no let up in its marketing price war with rivals after vowing to “neutralise Coles and contain Aldi” in the on-going battle for supermarket supremacy.

The retailer made the pledge after reporting a three per cent lift in third quarter sales, excluding petrol. Woolworths also confirmed an additional 400 non-customer facing jobs will be axed by the first half of the 2016 financial year.

It is unclear if any marketing roles will be cut.

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